Any of you that know me know that I am thoroughly against a subsidiary company of Amway/Altecor called Quixtar. I could write all day about what is wrong with this company but I will just shorten it to the basics.
Quixtar is an online store which supposedly uses its only promotion/marketing in the form of word of mouth or personal relationships. Not the open market. When approached by one of their Independent Business Owners (IBOs) they are trying to get you to become one of them. At first people would introduce their link to Quixtar, but now they've graduated to using strange business group names that have international flair. The IBOs "market" has been saturated with the name Quixtar which in turn has created a bad name for Quixtar.
What does this have to do with design? Everything.
Quixtar IBO's have to operate under a "low radar" with their "groups" so first off they pay for low rate materials even though they are associated with a multi-billion dollar company. So bad/cheap design is prevalent. Moreover staying out of the open marketplace prevents hi end design projects to convey the value of the product. And above all that the product design can be really nothing because the consumer (the IBOs) is "forced" to by what they offer. So no product innovation (why would you?)
So the next time you are approached in a store (reliable marketplace) by a person being too friendly who invites to tell you about their "company/group" yell out SOLICITOR! and see what happens.
"The wicked man earns deceptive wages, but he who sows righteousness reaps a sure reward."
Proverbs 11:18 (NIV)
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3 comments:
You should change all the "quickstar"s to "quixtar" so that your entry will show up in searches by people seeking the truth :)
The funny thing is that Quixtar people supposedly sell products, but interestingly enough they never try to sell products to you, they just try to get you to work for them.
Your right. Thanks CVH!
How would you make Quixtar better?
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